Four Months with the Notch TeamRead More
Last week we said “au revoir” to Flovia Busato, our Creative Planning intern, who, after working with us for four months, has now returned to France. But before she left, Flovia decided to blog about her experience at Notch.
It has been almost 4 months since I was welcomed into Notch Communications to support Marion Gaubert in her role as Creative Planner, but it is now time for me to pack my bags and say good-bye. But before I depart, I feel compelled to blog about this great internship and explain why this experience was so formative and unique.
After obtaining my degrees I had to start the big challenge any recent graduate faces: finding a job. It is just as hard in France, my home country, as the UK to gain employment when you have just left university. After drafting several résumés, going to numerous interviews and hearing the infamous line “your application incites our interest but you don’t have enough experience for the job,” I thought it was time for me to try a new approach where I could gain work experience while improving my English. I soon had an interview with Marion and Peter Brown, Notch’s CEO. A couple of weeks later I arrived at Manchester Airport, ready to discover a new city and job, another culture and deal with English weather (a big challenge when you come from the South of France).
After two months at Notch, the first thing I learned was how to manage different projects and missions at the same time. Like Peter explained it to me, I had arrived during a big period for Notch, so the main goal was to quickly work to best understand the internal process. I also realised how in the agency everyone had a function; you can find science writers, content managers, creative planners, account managers and creative developers. Due to the diversity of their skills and backgrounds I noticed a synergy between all of them and the ability to find compromises to resolve issues.
The latter couple of months were completely different to the first two. Thanks to a better understanding of Notch’s work I started to see a different side of what working in an agency can mean. More than just the ability to provide a good rebranding or content strategy, working in communication is not just about finding a good message for a good channel. The most important part is to listen to your client and understand their needs and then build a strategy around this. By following Marion’s work, I began to understand that building strategies were almost like assembling a puzzle: there were some obvious pieces and others that took longer to put together. For these harder pieces, I realised that it was your skillset and the knowledge of the market and your customer that could make the difference in the achievement of strategic work.
After few months in the agency, I can say that Notch is a great representation of Manchester: busy, hardworking, friendly and supportive. Like the Manchester bee, Notch Communications represents a hive where everybody gives their maximum in the job. It is thanks to them I have gained fantastic insight of working in a marketing agency and hope that in my next job I have a team with the same motivation. So before I leave, the last thing I would like to say (and in French this time) “Merci, Notch Communications!”
Launching the Technology for Health supplement in partnership with Chemistry World.Read More
The team at Notch Communications are pleased to announce that the first issue of our Chemistry World digital supplement, produced in collaboration with the Royal Society of Chemistry, is now live on the Chemistry World website.
The first issue focuses on Technology for Health, and showcases industry leaders discussing the latest advances in technology for healthcare applications. Topics discussed explore current and future trends, topics and innovations that affect the healthcare industry and patients, these include:
Drug serialisation and its associated challenges for the global pharmaceutical industry. Emerging biologic medications as therapies for various illnesses, highlighting recent advances in the field of oncology. An interview with Nobel laureate Robert Grubbs who devised a series of catalysts for metathesis reactions, which are instrumental to the synthesis of many pharmaceutical ingredients and materials. The rise of wearable and biosensor technology. Simplifying and shortening the process of drug development by implementing innovative catalytic and flow chemistry processes. How to solve drug administration issues such as solubility. And finally, the collaborative role pharmaceutical companies and academia play in drug development and therapeutic treatment innovation.
“The idea for this first digital supplement to Chemistry World was hatched over lunch in Washington DC between Adam Brownsell and myself,” Peter Brown, CEO of Notch Communications said. “To see it live today was one of my proudest moments. The teams at Notch and Chemistry World have excelled and delivered a world-class piece of work.” Pranika Sivakumar, Content Manager, said: “It has been an amazing experience to speak to so many inspiring individuals with a real passion for advancing health for future generations. There is incredible work being done every day by these scientists, so it’s is great to be able to partner with Chemistry World and share these exciting innovations with everyone. I am so thrilled with how the supplement has turned out and cannot wait to get started on the next issue!” Tori Blakeman, PR Account Manager & Writer, said: “This is a fantastic platform to showcase the best of our clients’ work in innovative healthcare technologies to a broad and high-quality scientific audience. This level of exposure is rare for science companies, and so we are proud to be able to collaborate with Chemistry World to produce genuinely interesting articles about our clients’ work for scientists and science enthusiasts to enjoy.” Helen Elmes, Junior Account Manager, said: “It’s been incredible seeing the team bring this project to life! All the interviewees had so many fascinating opinions and enthusiasm for their area of science, and you can really tell how much the Notch team has enjoyed taking those thoughts and turning them into articles. I personally loved researching some of the more abstract possibilities in the future of pharma and I’m excited to see what we uncover in the next issue” Leo Bear-McGuinness, Science Writer and author of the Pharma and academia: a recipe for success article, said, “Getting to talk to our clients and hear the enthusiasm they have for their work is the second best aspect of being a Science Writer at Notch. Getting to publish that enthusiasm is first. Now, thanks to our collaboration with Chemistry World, some of the most exciting innovations in healthcare science are no longer just industry projects, they’re conversation starters.” Joe Clarke, Science Writer and author of the Platinum metal complexes in medicine article, said: “It was a real privilege to talk to scientists about the great work they and their colleagues are doing every day. I would say the highlight was interviewing Nobel Prize laureate Robert Grubbs about the metathesis reaction. But science brings with it an aura of excitement; everyone I interviewed was so excited about their job and passionate about making a difference in their field. Writing these articles has been a genuinely enjoyable experience and I can’t wait to start the process again for the next issue!”
Technology for Health is the first of four quarterly digital supplements Notch Communication will produce for Chemistry World in partnership with the RSC. Subsequent issues will focus on different topics related to chemistry. The next issue, due for release in June 2018, focuses on Green Chemistry and Sustainability.
If you would like to be involved in issue 2, please get in touch with Lauren Martin.
Notch wins new four-year contract with the Centre for Process InnovationRead More
Notch Communications is pleased to announce that we have secured a 4-year marketing and communications contract with one of our existing clients, the Centre for Process Innovation (CPI), the process element of the UK Government’s elite network of High Value Manufacturing Catapult centres.
CPI collaborates with universities, small-medium enterprises (SMEs) as well as larger corporations to overcome process and innovation challenges associated with progressing small scale scientific research to a commercial process.
The centre consists of four national innovation centres supporting printable electronics, biologics, formulation, and industrial biotechnology and biorefining. By providing a unique range of R&D expertise, facilities and manufacturing process knowledge, CPI has achieved recognition as an important industrial collaborator.
We are very proud to be continuing and expanding our work with CPI. By working with us, we aim to make CPI a household name as well as consolidating CPI’s place as the go-to destination for chemical, biological or process innovation.
Notch Communications is providing CPI with a custom communications plan that combines social media posts, press releases, case studies, articles and blogs, all aimed at promoting the impressive work being performed in their facilities in the North East of England. We talk directly with the enthusiastic scientists working at CPI and tailor our content to the appropriate audience: be it writing highly technical documents for publications targeted at other scientists, or informing the general public about an exciting new invention or process.
Matthew Herbert, Marketing and Communications Manager at CPI, said:
“Process development and scientific R&D has never been so important. It is integral to both the scientific community and maintaining Britain’s place at the forefront of scientific innovation. The work performed at CPI and its partners deserve international recognition for the revolutionary, innovative science it helps deliver.”
“By working with Notch Communications we are able to promote our work in ways we had never been able to achieve before. It has been a pleasure to work closely with the Notch team over the past months and I look forward to continuing to evolve our relationship over the next few years.”
“As I like to say – Notch helps us to get things done! The reliability and flexibility of the team is really making a difference to the marketing of CPI in the UK and beyond.”
We are excited to continue our already fruitful relationship with CPI and we look forward to working closely together on many exciting upcoming projects.
A Notch Guide to ManchesterRead More
The new year brings with it new beginnings. For some this involves a new job, and at Notch Communications we are no exception. This month we welcome two new members of staff who have both joined as scientific writers: Joseph Clarke and Leo Bear-McGuinness.
But moving to a different city can be a daunting task, particularly for someone unfamiliar with a large metropolis. Where is the best place to grab a bite to eat or a drink? Where are some of the best places to escape the hustle and bustle of the city?
Fret not new employees to the city of Manchester, Notch Communications have you covered. Our team have assembled a helpful booklet featuring their favourite restaurants, bars, shops and those hidden gems they have discovered from their time in Manchester.
Joseph Clarke is a Science Writer at Notch. Follow him on Twitter @JoeAtNotch
Leo Bear-McGuinness is a Science Writer at Notch. Follow him on Twitter @LeoMcBear
Notch Communications unveils refreshed branding as it expands into the creative spaces of Neo, ManchesterRead More
Manchester, UK – 3rd May 2017
– Notch Communications, the creative marketing agency for science and technology companies, today announced that it has relocated to join the collaborative workspaces and community of Neo in Manchester. Notch has also just undertaken a complete brand refresh as part of the agency’s leading position in bringing together art and science.
The UK Notch office has moved into a new creative workspace and a new phase of its own brand to allow for expansion, following the addition of several new clients to its growing portfolio. The company is based on a flexible business model that is comprised of a team of trained scientists, marketing professionals, and an approved external network of specialists to support its clients’ changing needs. As a strategic partner, Notch ultimately enables companies to develop and establish a brand that showcases the creativity and innovation behind their science.
“This move, into one of the most creative environments in Manchester, comes at a time when Notch is enjoying unprecedented growth. Our new offices will inspire our wonderful team to create even greater ideas for our global clients,” said Peter Brown, Chief Executive Officer, Notch Communications.
“This is another major step forwards in our development plan that will lead to exciting new partnerships for our company, as well as providing a fantastic environment for our staff,” said Kate Whelan, Chief Operating Officer, Notch Communications.
Notch’s Swedish office in Uppsala has most recently appointed Dr Frida Johnson as Scientific Copywriter. Frida has the joined the company from the KTH Royal Institute of Technology, where she was the Communications Officer for the Human Protein Atlas.
About Notch Communications
Notch Communications is a creative marketing & PR agency with great ambition to establish a successful new model for advertising agencies that is more appropriate to today’s world. Notch provides the full range of marketing services to global and local clients, with particular expertise in the life sciences, advanced materials and new technologies. Notch is headquartered in Manchester, UK, and has an office at Uppsala Science Park in Sweden.
For more information
, please contact:
+44 (0) 161 457 7230
To placement, or not to placement? Insights that can help you answer the questionRead More
Placements. Internships. Years in industry. They’re a chance to gain some invaluable experience and learn new skills that, in the future, could propel your career forward. That’s what your Mum, Dad and lecturers will tell you. Of course they are spot on, but there is a lot more to it than that.
I’m currently on placement here at Notch Communications, as part of my Biomedical Sciences degree at the University of Manchester. Since my time on placement is coming to a close, I thought I’d give a little insight into what I’ve learnt along the way – from surviving the applications process to getting used to the big wide world of work.
1. Please, don’t panic!
I’ve been there. Your genius friend has managed to get a prestigious lab placement in the USA with a cracking pay and it is only the beginning of October. You, on the other hand, have no idea what you’re doing. You’re still getting to grips with your lectures, you have deadlines due and you’re working on your CV all whilst being bamboozled by the numerous emails featuring placement opportunities. It can all get a bit much. My top tip? Don’t rush. It is very easy to succumb to the pressure and try to get a placement as soon as possible. The application process is competitive but don’t panic and apply for simply anything you come across. One quality application to the right company is far better than sending lots of rushed applications to companies that, with hindsight, you’re actually not that interested in. Do your research, read up about the company and work out if you’d actually enjoy the placement on offer. Don’t worry about being left placement less. Plenty of students find placements a couple of days before summer starts or even self-arrange!
2. Consider the little things
The skills and experience you gain from a year in industry will stick with you for the rest of your career, but work isn’t the be all and end all. You should think about what else you’ll get up to over the 9 months (or more!) you’re on placement. You’ll be leaving behind the familiarity of university life, perhaps moving to a new city or country and living with people you don’t know. All of this is extremely exciting with so many new opportunities being thrown your way. It can also be a little daunting, and that’s ok – just make sure you’ve considered the other aspects before diving into the unknown! I initially wanted to go anywhere abroad – Australia, USA or as far away as possible! Alas, it didn’t work out for me, but with hindsight I’m so glad I’ve stayed in Manchester. I think I’ve adapted to my placement with such ease because my life outside work is great too. I’ve been able to live with my fab university chums (I don’t have to miss them and watch them graduate without me!) and with the free evenings that come as a result of the 9-5 life I’ve been able to throw myself into the university societies that are still on my door step – kickboxing and women’s rugby league! If I’d ventured further afield I know my placement experience could have been very, very different. I’m more than happy with how things turned out for me and I don’t think the work/play balance could be much better.
3. You make your own luck
Don’t get me wrong, I fully appreciate some people are more privileged than others – we all know that well connected person who got work experience with their dad’s best mate. However, you can make your own luck sometimes. Like running to catch the bus versus watching it drive slowly past, you have the power to make the best out of every situation. This can be applied to the application process and during your time on placement. Do your research on the company, read their blogs, check out their social media and read up on their clients – information is power! Ask friends and family to do dummy interviews with you, and take advantage of all the great resources university has on offer to make sure you are as prepared as you can be. If you’ve done all you can, you won’t need luck! Equally, whilst on placement you wont be babied. You’ll be welcomed into the team, and shown the ropes initially, but it’s not like school anymore. Want to get involved in that exciting project? Ask! Think your idea should be considered for the new creative piece? Say! Opportunities will not always fall into your lap so you have to be prepared to make them for yourself. If you go that extra mile, sooner or later your hard work will pay off.
4. Authenticity and honesty are key
The big wide world of work can be an intimidating place. The phrase ‘office politics’ exists for a reason, and interactions with clients and customers can be testing at times too. In the era of fake-news and fake people, the most endearing quality you can possess in this day and age is to be yourself. Don’t try to conform to the norm to impress your new boss or work colleagues. If you have a different idea, don’t be afraid to speak up! Voicing new ideas, and sticking by them will gain you greater respect in the work place than by simply being a yes man. You’ll also reap the rewards if your ideas are a success. Honesty can go a long way too. If you pretend you understand everything when you don’t, will you learn anything? No. A placement is an opportunity to be exposed to new things and learn new skills – you’re not expected to have them already! If you don’t understand something, be inquisitive, be honest and say. If you’re struggling, or finding something too easy, even if you’re running late for work – it’s always best to be honest.
So, there you have it. Mum and Dad are right – placements are a wonderful opportunity to gain experience in an industry that interests you. They also offer so much more: the opportunity to make new friends, see new places, try new things and realise your own potential (cliché).
Are you in the process of applying for a placement? Are you already in the midst of one? Let me know at @EllenAtNotch
6 Steps in the Notch JourneyRead More
6 Steps in the Notch Journey.
From big thinking to creating brilliance, Notch Communications delivers proven results and lasting brand success. Check out the six steps we take during the Notch journey in our infographic!
Notch Communications Rebrands and Launches New WebsiteRead More
Notch Communications Rebrands
Manchester, UK – 1st June, 2016 – Notch Communications, the creative marketing agency for life science and pharmaceutical companies, has launched a new brand identity and website. The fresh new branding has been designed to be more flexible for the evolving marketing industry, bringing the company in line with the progressive work for which it has become renowned.
Notch decided to refresh its own branding as part of its fifth anniversary celebrations, the first rebrand since the company’s inception. Notch has successfully rebranded several global life science and pharmaceutical organisations over the years, most recently Johnson Matthey Fine Chemicals. Both the new branding and website give a clear demonstration of the strong marketing capabilities that have attracted many high profile clients globally to work with the Manchester-based agency.
“The Notch brand is becoming synonymous with creative brilliance in the scientific marketplace,” said Peter Brown, CEO, Notch Communications. “Our evolved logo and new website is a further reflection of how far we’ve come in just five years, and supports why we work with some of the biggest names in the life science and pharmaceutical industry.”
Notch Communications is a creative marketing and PR agency with a global presence. Using powerful creativity, innovative brand strategies, pioneering B2B communications and dynamic content marketing, Notch delivers strategic brand management and visionary marketing campaigns for lasting client success across the life science and pharmaceutical sector. Follow us on LinkedIn, Twitter and Facebook.
For more information, please contact:
+44 161 817 5008
February 7th, a day of milestones – not least for Notch!Read More
It’s a special day at Notch, the second anniversary of Notch entering the bustling arena of Manchester marketing agencies. It’s our second birthday! We’re delighted to be sharing the day with a few other poignant events in history.
February 7th is a huge day for our fellow brit, Ellen MacCarthur who completed thefastest ever round the world voyage, clocking in at the record-breaking time of 71 days and 15 hours.
It also stands as perhaps the most important day in the political calendar of a continental Europe as the same date in 1945, 1990 and 1992 shaped the future of the continent. Firstly February 7th 1945 marked the date of one of the days of a secret meeting between wartime leaders Stalin, Churchill and Roosevelt at Yalta, in the Crimea. The division of Europe as initially proposed at this conference defined the course of the continent until Feburary 7th 1990 when the Communist party in USSR accepted opposition parties for the first time, a hugely important turning point in the fall of the Soviet Union. Two years later and once again a gathering of the eminent leaders of the day lead to the signing of the Treaty of Maastricht, laying the groundwork for the European Union.
The 7th of February isn’t limited in importance to terrestrial activity, it also marks the date of the first human flying in space, using a gas-powered jet-pack to maneouvre around, before returning to his space shuttle, Challenger.
So there you have it, it’s a big day for many people beyond us, nevertheless:
Happy Birthday Notch!
Come and share a virtual glass of champagne with me on Twitter, @mattatnotch or send a birthday wish to @notchcom.
Notch Watchlist: 5 Things to Look Out for in 2013Read More
With 2012 but a fond reminiscence we at Notch have been feverishly drawing up our list of expectations and hopes for science, technology and tourism in 2013. We’ve called it a Watchlist, and here it is:
Aviation / Travel:
Only days into the new year Sunrun CEO, Lynn Jurich, summed up what could be the cultural zeitgeist of the year 2013 – “The new status symbol isn’t what you own, it’s what you’re smart enough not to own”. If ever there was a year to squeeze the last drop of value out of your time away it’s 2013, ushering in nicely the era of the “adventure holiday”. With social networks providing great access and insight to ever more unique holidays people are increasingly abandoning the pools and beachfronts for volunteer projects, extreme sports and cultural exchanges. Even the newlywed won’t be missing out thanks to the latest craze of the adventure honeymoon. Experts predicts destinations featured in the biggest blockbuster movies will see an influx of tourists or you can combine the danger, excitement and unusual into one “ghetto holiday” usually involving iconic destinations such as Detroit’s, and Eminem’s, 8 Mile Road, LA’s Crenshaw Boulevard, the favelas of Rio or the back streets of Naples.
While adventure beckons in far-flung lands the personal medical environment could be about to witness its biggest shift in hundreds of years. The field of personal genomics promises to open up the secrets of your genome for your own review. Finally, as the flesh-covered binders of information we are, we can browse through our own genetic tale and discover so much about our existence. Personal Genomics opens the door to highlighting illness risks, possible descent lines and the expected characteristics of our descendants. It offers a chance to know ourselves even better, beyond a psychological or emotional level and finally into our own natural hard-coding.
Death to the transistor? It could be just that and perhaps finally an end to the unerring correctness of Moore’s law. Moore wouldn’t have seen this coming (probably, I couldn’t say for sure, which given the nature of quantum physics seems apt). While quantum physics isn’t likely to make for a 10 minute coffee table read any time soon the fact a theoretical quantum computer could process much greater amounts of information far quicker than before makes more than an adequate headline. The simple bit, in its off or on glory, has seen a technological change to human life quite incomparable to any other shift over the course of history. The quantum bit, the qubit, is not just a two-trick pony however, it can still be off or on but crucially it can be in a superposition of different states simultaneously as opposed to the bit. which can only exist in one state at any one time. It adds to being a cute feature of the qubit that completely destroys the limitations faced by a traditional computer as well as a guaranteed and impossible-to-hack communication.
It’s not often that the driest of scientifically-worded objectives will rouse deep-seated ambition and excitement, but maybe this is the one that proves the exception to the rule – “To create the largest and most precise three dimensional chart of our Galaxy by providing unprecedented positional and radial velocity measurements for about one billion stars in our Galaxy and throughout the Local Group”. It ticks all the boxes, from promising mapping on an unimaginable scale to the tantalizing possibility of a digital galaxy map, a Google Earth for the Milky Way. The ESA is even teasing us with an October launch date, the mythologically named satellite primed to be this year’s CERN for excitement levels.
Let’s finish with something speculative but wholly revolutionary. It’s something of a leap of flawed logic to say this but seeing as we first saw Touche back in May 2012perhaps we can hope for an evolution of the concept in 2013. It may just be wishful thinking to expect it as soon as that but with the revolutionary core concept of Touche it’s an almost irresistible ambitiousness. This deceptively simple technology can turn any object, or even a liquid, into a fully responsive acoustic sensor, meaning a phone could distinguish between even a nail tap and a knuckle tap, or offering the possibility of pinching actions across the front and back of the phone.