Informex Turns 30 in Miami

Marketing, Science 2014-01-31

UBM’s Informex celebrated its 30th Birthday in Miami Beach last week, with 3,500 visitors and 450 exhibitors from the best pharmaceutical, fine chemical and specialty chemical companies from around the globe.


The show spanned over four days, and included exhibitor showcases, panel discussions, networking events and even a house build project… This year Informex stepped up its digital presence with an active presence on Twitter, and a useful new mobile app that kept visitors up to date with activities, contacts, schedules and news.


Pre-show, exhibitors gathered at the SkyDeck for the official exhibitor appreciation party sponsored by C&EN, for networking and stunning views over Miami Beach.

Codexis Informex Cake

The show kicked off on the first day with exhibitor showcases from industry-leaders including DSM TechnologyJohnson MattheyAsh StevensCML and Chiral Quest.  Across town, in Fort Lauderdale, visitors and exhibitors from more than 20 different companies (including our very own @PeterAtNotch) took part in Habitat for Humanity’s 3rd annual workday (organised by Rx-360 and Codexis)- getting their hands dirty, and helping to build a house for a family in need. You can read more about the H4H event on SOCMA’s blog by clicking here.


Miami SkyDeck Informex Crop


With Breaking Bad taking the world by storm, Dr. Donna Nelson, the scientific advisor for the hit US show, got Wednesday under way by sharing her experience working with the writers and production team with the eager crowd at the lecture theatre. Responding to an article in C&EN where Vince Gilligan called for scientific advice, Nelson spotted the opportunity to help educate and interest young generations in chemistry, and played a key advisory role to the writing team.


Informex Miami


Other lectures explored topics on the chemical supply chain, IP, trade barriers for chemical manufacturers, trends and opportunities for chemical manufacturers and green chemistry. Interestingly, this year’s show attracted a slightly wider market, with lectures on printed electronics and 3D printing, and new exhibitors, including XRCC (Xerox Research Centre of Canada).


Thursday morning’s panel ‘Creating value in partnerships between pharma and technology providers’ moderated by Greg Hughes, VP of Alliance and New Customers at Codexis, brought together representatives from MerckCodexisChiral Quest and Teva to discuss the key factors in successful partnerships. Chris Savile, Associate Director of Business Development at Codexis reinforced the need for trust and flexibility, and a truly collaborative approach.


In the news, Informex and CPhI announced at the show that they have joined forces to produce CPhI Pharma Insights market report. “The report will provide European perspectives on the accessibility, growth and export market in the USA and is designed to encourage and increase trade harmonisation between the two major pharma economies of the world” (source).


Informex will return to its spiritual home in New Orleans next year, February 3rd-6th.