Lovely to meet you

Peter Brown


Peter has been immersed in the Life Science industry for three decades, making a difference to pharmaceutical and biotech corporations around the world. He has worked for three of the world’s largest advertising agencies before founding Notch with Kate Whelan. His interests include rugby union and Formula 1. Peter conquered Mount Kilimanjaro to raise funds for Schools for Kenya, to build schools for the Masai Mara tribes. In his spare time you’ll find him honing his culinary skills in the kitchen.

Kate Whelan

COO & Head of Notch Scandinavia

Kate completed a PhD and 3 years’ postdoctoral research on spinal cord injury at the University of Cambridge, Centre for Brain Repair, before moving into PR, branding and advertising for life science companies. Kate co-founded Notch with Peter in 2011 and now heads up Notch Scandinavia, where she is largely involved in clients’ marketing strategy, PR and technical writing. She enjoys keeping in touch with scientific discoveries, as well as ice skating, running and learning Swedish.

Simon Whelan

Head of Scientific Advisory

Simon is a Group Leader at Uppsala University’s Evolutionary Biology Centre, where he leads a research lab focused on using our knowledge of evolution to develop tools for understanding and studying genomes. His work includes the first full comparisons between mammalian genomes and he’s developed several widely used methods for comparing proteins. After his PhD at the University of Cambridge he held research positions at the European Bioinformatics Institute, Cambridge, and University of Manchester, UK. He enjoys exploring the countryside through running and hiking, playing the guitar, and improving his Swedish.

Lauren Martin

Account Director

Lauren’s background is in strategic branding and marketing, following a Marketing Management degree from the University of Manchester. She has worked on a number of global life sciences accounts at Notch, encompassing all aspects of branding and marketing. Lauren also has experience working on global campaigns and digital transitions for big pharma, and has led consumer marketing and comms initiatives across the US, Europe and China.

Pranika Sivakumar

Content Director

Pranika is a Neuroscience graduate from the University of Manchester. During her year’s internship at Notch she quickly became a key member of the team and discovered her natural talent for content development and creative social campaigns. After completing her degree Pranika returned to the company, where she manages all content produced at Notch. In her spare time Pranika enjoys keeping up with cricket and football (and is a firm believer that North London is red). Pranika loves the outdoors and, rain or shine, will always enjoy her long walk to and from work.

Michelle Perticarari

Creative Planner

Michelle graduated from one of the top universities in Venezuela with a degree in Architecture. Her passion for all things creative combined with her strong interest for social media and digital marketing, led her to the Planning team at Notch. When not in the office, you will find Michelle further developing her digital and creative writing skills by working on her food blog where she shares her most recent culinary discoveries.

Helen Elmes

Senior Account Manager

Helen has a first-class Masters in Chemistry from the University of Sheffield, where she investigated the synthesis of oxidation-responsive polymer nanoparticles for drug delivery under the supervision of Dr. Sebastian Spain, and worked as Social Media Coordinator of the University’s chemistry magazine. After completing an internship during her studies, Helen returned to Notch to work in the account management team. Outside of the office, Helen loves to experiment in the kitchen, enjoys running, and developing her competitive orienteering skills.

Matt Dayman

Senior Account Manager

Matt’s background is in agency-side B2C and B2B marketing, having worked on campaigns for a number of household-name companies. With experience in everything from strategic planning to tactical communications, Matt loves working on projects where big ideas come to life. Outside of work, Matt enjoys music, food and travel – as well as spending time in Manchester, his honorary hometown.

Shazia Ansari

Account Manager

Shazia has a Masters in Chemistry from Sheffield Hallam University. Her interest in science communication began while at university, where she frequently presented her research at academic conferences. At Notch, Shazia works as an Account Manager where she applies her chemistry knowledge and organisational skills to various projects. She is also the envy of the office, owning more coloured pens than everyone else at Notch combined.

Sophie Mullany

Account Manager

Sophie holds a first-class degree in Cognitive Neuroscience and Psychology from the University of Manchester. After taking part in a science communication final year project and working as a freelance Science Writer for a marketing platform, Sophie joined Notch as a Account Manager. Here, she applies these experiences in a PR and marketing environment. Fun fact: Sophie is a triplet! As her brother studies medicine and her sister studies marketing, Sophie likes to think she shares a combination of their interests.

Lizzie Harrett

Content Manager

Lizzie has an MSc in Science Communication from Cardiff University and a first-class BSc in Biology from the University of Manchester. During her Masters degree, she edited the science section of the student newspaper and wrote for a range of publications, including BBC Science Focus. At Notch, Lizzie is a Content Manager where she demonstrates her passion for science through various forms of written text. In her spare time you will find her cheering on Wales at international rugby matches and escaping to the countryside at the slightest glimpse of blue skies.

Lauren Robertson

Scientific Writer/Editor

After completing a BSc in Microbiology from the University of Sheffield, Lauren decided to move to Spain and follow her dream of learning another language. While teaching English, she discovered her passion for science writing and made the difficult decision to move back to rainy England, bringing her enthusiasm for communication with her. As a Scientific Writer and Editor at Notch, she gets to spend her days writing content for various clients, as well as reading, knitting, baking and reciting the lyrics to ‘Rapper’s Delight’.

Shelley Farrar Stoakes

Scientific Writer/Editor

Shelley has a MSc in Palaeoanthropology and a PhD in Evolutionary Anthropology at the University of Liverpool. During her PhD, she worked as a Social Media Coordinator for an academic funding body and as a freelance Science Writer. Shelley’s role as a Scientific Writer and Editor at Notch continues her passion for creating exciting, science-based content. In her spare time, Shelley can be found playing her guitar or exploring Manchester’s best music spots.

Ingela Loell

Scientific Writer/Editor

Ingela holds a BSc in Molecular Nutrition from Stockholm University and a PhD in Immunology from Karolinska Institutet. Before joining Notch Scandinavia, she was the Coordinator of a global myositis network, MyoNet, followed by a position as Head of Scientific Communication at The Center for Molecular Medicine. Now, Ingela combines the roles of Scientific Writer and Editor with Account Management. Outside the office she enjoys her basement gym, lots of reading and to build (preferably big) stuff with her three daughters.

Rob Dods

Scientific Writer/Editor

Rob studied Chemistry and Biology at Durham University before embarking for Sweden to attain a PhD in Structural Biology at Gothenburg University. From the Notch Scandinavia office, Rob acts as a Scientific Writer and Editor as well as engaging in PR and Account Management. Rob endures the harsh Swedish winter tinkering with artificial pancreas systems, safe with the knowledge that he can spend the long summer nights hiking, camping and swimming around one of the country’s 100,000 lakes.